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Michael Kassan - 1 MediaLink - 1 Kassan - 1 Jeremy Zimmer - 1 Kassan wasn't - 1 Vianney Tisseau - 1 headhunting - 1 Jon Miller - 1
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Search resuls for: "Rob Norman"


3 mentions found


☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
  + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com   time to read: +9 min
After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.
Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin
☆ Elon Musk Appoints Linda Yaccarino Twitter’s New Chief
  + stars: | 2023-05-12 | by ( Tiffany Hsu | Sapna Maheshwari | Benjamin Mullin | ) www.nytimes.com   time to read: +1 min
Linda Yaccarino, NBCUniversal’s advertising chief, was preparing to interview Elon Musk, Twitter’s owner, onstage at a conference last month when she received an email from a peer in the advertising industry. Rob Norman, a former executive at the ad giant WPP, wanted to know if Ms. Yaccarino had seen the op-ed he wrote after Mr. Musk bought Twitter last year. Ms. Yaccarino said that she had and that she planned to raise such concerns, Mr. Norman said. Mr. Musk said on Friday that he had selected Ms. Yaccarino, 60, to become the company’s chief executive. Hours earlier, NBCUniversal announced that Ms. Yaccarino was leaving, effective immediately.
☆ Insiders say new YouTube chief Neal Mohan is the right leader to battle TikTok and reverse revenue declines
  + stars: | 2023-02-17 | by ( Ryan Joe | Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com   time to read: +5 min
Not only have marketers been pausing ad spend en masse, YouTube is also battling TikTok for audiences and content creators. Industry insiders credit Mohan with building out the ad products that made YouTube Google's main growth engine for so many years. Tal Chalozin, CTO and cofounder of the adtech company Innovid, said that Mohan's expertise stretches across all of YouTube's ad business, particularly adtech. "He was leading product for the launch of YouTube Premium and YouTube TV, and the growth of YouTube Music," said one former YouTube employee. "It's now Neal and YouTube against TikTok, and that's the existential battle for short-form video monetization and creators," Norman said.
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